The Sustainable Eel Group (SEG) is the leading international organisation seeking to accelerate the conservation and management of the European eel. SEG aims for healthy eel populations, distributed throughout their natural range, fulfilling their role in the aquatic environment and supporting sustainable use for the benefit of local economies. Key to this is the collaboration of the scientific, conservation and commercial sectors. SEG initiates and supports scientific research, conservation projects and organises stakeholders’ commitment. Additionally, it provides a standard for a responsible eel sector with traceability from source to market