WWF has always been there, seems like my whole life, but now as I venture into the world of conservation, I hear things that aren’t good about them & I shall be buying this book, afterall, they have made it openly clear they don’t have a problem with Canada Goose sponsoring them !! We all know how Canada Goose like to pluck geese & trap coyote. I will do a review of the book, but I will say this now, there are HUNDREDS of independent animal charities DESPERATE for money, charities that you can research & KNOW that your money will go to the needs of the animals, PLEASE support them rather than this HUGE money making machine !! I am more than happy to help with suggestions for charities where your money really will help to make a difference.